Grasping Groupon’s Passive FX Risk Management

FX Initiative analyzes how publicly traded companies manage foreign exchange risk. This analysis will focus on Groupon, a Chicago based worldwide e-commerce marketplace, and their passive approach to FX risk management. Using their 10-Q for the quarterly period ended June 30, 2017, let’s explore Groupon’s International segment and its FX impact on their Income Statement.

The Income Statement shows a company’s revenues and expenses during a particular period. The Income Statement in simplest terms totals revenues and subtracts expenses to find the bottom line or net income for the period. Using Groupon’s reported numbers from their Securities and Exchange filing, their International segment’s Income Statement is as follows:

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The words "foreign exchange", "foreign currency", and "FX" are mentioned 12 times in their earnings announcement, yet Groupon (unlike leading technology companies such as Apple and Google) is not managing their foreign exchange risk at all. Let’s examine Groupon’s FX risk profile by digging into their revenue, expense, and gross profit figures.

• Revenues - Groupon’s revenue increased $27 million in their International segment, but declined $13.8 million due to changes in foreign exchange rates. In other words, Groupon intentionally grew their International revenue by increasing transactions in their Goods category, but unintentionally lost over 50% of that growth due to unhedged foreign exchange risk.
• Expenses - Groupon’s International segment expenses (cost of revenue) increased $29.9 million, but declined $6.9 million due to changes in foreign exchange rates. This increase in expenses was attributable to increases in direct revenue transactions in their Goods category, and unhedged FX risk reduced those expenses favorably but unintentionally by roughly 23%.
• Gross Profit - Groupon’s International segment’s gross profit declined by over $19 million or nearly 10%, and $6.9 million was lost due to unhedged foreign exchange risk. Not only did Groupon’s International segment report lower gross profit across all three of their Local, Goods and Travel categories, they lost even more money as a result of not managing their FX risk exposures.

Groupon’s International segment accounts for approximately 30% of their total revenue, which is a material amount. In comparison, Apple’s International sales accounted for 61% of their third quarter 2017 revenue, and they were awarded the Best Corporation in the World for FX Management by Global Finance Magazine in their 2017 Corporate FX Awards.

Whether you are a shareholder, vendor, creditor, employee or layperson, do you think Groupon should be managing their foreign exchange risk? FX Initiative’s training uses real world examples from Apple to demonstrate how multinational corporations like Groupon can significantly improve their international performance by employing currency risk management best practices.

If you are interested in learning how your organization can improve their foreign exchange risk management program, sign up for FX Initiative’s currency risk management training today. Our educational videos, interactive examples, and webinar events simplify complex FX risk management issues and equip you with actionable intelligence to effectively mitigate FX risk.

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The FX Initiative Team
support@fxinitiative.com