Exposing Apple's FX Transaction Risk

Apple is the most valuable company in the world, and in 2015 impressively captured not only the largest market cap, but also the largest sales, profits, and assets among the world's biggest technology companies.

-Forbes, "The World's Largest Tech Companies: Apple Beats Samsung, Microsoft, Google"

As a result, it's no surprise that many businesses look up to Apple to follow their lead in terms of research and development, manufacturing, and sales among other areas of innovation. However, many multi-national firms can also benefit greatly from observing Apple's best practices as it relates to identifying and managing foreign currency transaction risk.

Apple’s unaudited summary financial results for the fiscal 2015 fourth quarter revealed that international sales accounted for 62 percent of the quarter’s revenue, which totaled $51.5 billion dollars. This highlights that in a matter of 3 months, the equivalent of almost 30 billion US dollars worth of product was sold overseas, and more than half of their revenue in a single quarter was generated from outside of their headquarters in the United States. Apple's sizable revenue generation is just one component of their foreign exchange risk profile.

Taking a more comprehensive view of Apple's foreign exchange risk profile, the following 7 minute video clip from FX Initiative's newly released course titled "FX Risk Exposures" exposes the various types of foreign currency transaction risk inherent in Apple's global business model.

If you found this information insightful, become a FX Initiative subscriber today and access our complete suite of foreign exchange (FX) continuing professional education (CPE), examples and events at FXCPE.com. Managing FX risk has become a higher priority for many firms for 2017 and it is now easier than ever to learn the fundamentals of currency risk management. Make this the year to reduce FX risk and reap rewards abroad by taking the FX Initiative for your international business today!

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Cheers to your global organization's continued success in the new year,

The FX Initiative Team
support@fxinitiative.com

Announcing the 2017 launch of FXCPE.com!

FX Initiative is pleased to announce the 2017 launch of FXCPE.com, your foreign exchange (FX) continuing professional education (CPE) learning platform. Now global corporations and sales teams worldwide can take the initiative to mitigate and manage foreign exchange risk more efficiently and effectively than ever before by subscribing to the same best in class training taught to Fortune 500 companies and global advisory teams alike.

FX Initiative Founder & President, Evan Mahoney, stated that "after nearly a decade of helping financial sales professionals and corporate treasury staff learn foreign exchange risk management best practices, one of the most common requests is for a 'CliffsNotes" version of FX risk management. To address these needs, our core principles and knowledge have been packaged into a 6 hour self-study online video training series to rapidly accelerate what typically takes 6 months or longer to learn."

FX Initiative is focused on taking proactive steps to reduce FX risk, and this recently released training series was inspired by the proverb "give a man a fish and you feed him for a day; teach a man to fish and you feed him for a lifetime." Starting today you can stop depending only on advisors for answers, and start building your own knowledge base by investing 6 hours to learn the fundamentals of currency risk management quickly and easily.

Take the FX Initiative and conquer currency risk in 2017 by subscribing today. May your 2017 be filled with global business success and a predictable and stable currency impact as you mitigate foreign exchange risk and optimize opportunities abroad!

Wishing your international organization a prosperous and profitable 2017,

Evan Mahoney, CPA
Founder & President
FX Initiative, LLC